What is the target group of this advertisement?

Zitat:
The target group of this advertisement are parents and wealthy people who can donate money to the world wide organisation Unicef. Their aim is to give girls who live in poor countries a better education. If parents look at this ad they can think about it how well they are off  to allow their children, especially girls, to go to school. A major problem is that in the Third World only boys get the opportunity to get a school education f. Girls are not favoured in most of the  families. They have to do the housekeeping or [---] have to go work. The companies  Canon and Unicef would like to bring this important topic to the the attention of our society by the publication of this ad. If parents allow girls to go to school, maybe other parents will do it, too. The best option to get out of poverty is education, so these children will get a better future.


The second target are people from rich countries. Most of the  people know about the conditions of education in poor countries and that girls are less worth than boys,but Unicef would like to stirr  up these  people`s mind about this main problem. Unicef and Canon want to bring it closer to the people, so they will donate money to their organisations. They need money to realize their project to help children.