This paper deals in detail with SHELLs environment in the oil market and in specific with the question how this company implements its adjusted strategic approaches in order to beneficially use emerging opportunities. This issue is scrutinized from a micro- as well as macroeconomic view, which is always elucidated in correlation with Shell. Initially, emphasis is put on the technological side of the problem, including environmental considerations. Thereafter, a socio-cultural investigation discusses changing demographic factors and their impact on Shell’s strategic decision-making. Wrapping up the foregoing approaches, an economic analysis of the energy market displays the environment, in which Shell has to compete and implement appropriate concepts. Finally, the preceding analyses from different viewpoints lead to a conclusive evaluation of Shell’s market behavior and strategic goals. Furthermore,references and exact citations according to the APP rules are included. Gliederung: Chapter 1: New Technologies: Adaptations to Secure Future Energy Demand Chapter 2: Socio-Cultural Aspects: The “Green Strategy” for The Royal Dutch Shell Group Chapter 3: Economic Analysis: The Energy Market and Shell (Wirtschaft und Recht, ) (7135 Wörter)